What is Adsgram? Monetize Your Telegram Mini-Apps with Toncoin (TON)

Adsgram, a new traffic monetization tool, is set to launch on Telegram, enabling developers to earn Toncoin (TON) by displaying advertisements within their mini-applications. Introduced by the TON Community, Adsgram serves as a third-party platform facilitating developers to integrate their mini-apps or bots with an advertising mechanism to generate TON through displaying ads.

The platform is different from the Telegram Ads platform, an official ad platform for channel owners launched in March. Recently announced on June 25, Adsgram supports various ad formats, including 15-second video ads, static banners, and upcoming channel subscription features. Its ad system supports basic ad payment models such as cost per thousand impressions (CPM) and cost per mile and tracks the click-through rate, conversions, and fill rate.

Key Takeaways

• Adsgram enables developers to earn Toncoin (TON) by displaying ads within Telegram Mini Apps, addressing long-standing monetization challenges.

• The platform supports diverse ad formats like 15-second videos and static banners, catering to varying advertiser needs and enhancing user engagement.

• Led by industry veterans and with a strong initial response, Adsgram aims to revolutionize ad monetization in the TON ecosystem, promising growth and innovation in digital advertising.

What is Adsgram?

Adsgram is a novel ads network built specifically for Telegram Mini Apps. Adsgram is solving the current acute problem of the lack of ad monetization tools for Telegram Mini Apps. The project is led by Vadim Sterlin, the co-founder of Fanton, one of the largest games on TON, and industry professionals with 40 years of joint experience in the advertising market (including Yandex and other Big Tech companies).

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Adsgram Launch Includes Popular Mini-Apps

According to a presentation on Adsgram’s official channel, the platform’s network recorded up to 8 million impressions per day by May 2024. At its launch, the network includes mini-apps such as Gamee, Fonton Fantasy Football, and others, with significant traffic from countries like Nigeria, Bangladesh, Germany, and several others.

Adsgram’s advertisers include “several tier-1 exchanges” TON-based games and services, and gambling from TON and not from TON. The presentation highlights that Adsgram offers developers CPMs ranging from 0.5 TON ($3.8) to 2 TON ($16), depending on the audience.

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Adsgram’s Mission to Solve Monetization Challenges in the GameFi Sector

Adsgram co-founder Vadim Sterlin stated that the new advertising platform is designed to address the monetization challenges in the game finance (GameFi) sector on Telegram and within the TON ecosystem.

The official launch of Adsgram follows the platform’s receipt of a $50,000 grant from the TON Foundation to develop its minimum viable product. By early April, Adsgram launched its first ads through an alpha test with Fanton Fantasy Football, also known as Fantongamebot, which was also founded by Sterlin. Adsgram’s launch comes with a significant increase in activity within the TON ecosystem, with the total value locked in various TON projects increasing by over 4,500% in 2024.

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Conclusion

Adsgram represents a significant advancement in monetization opportunities for developers within the Telegram ecosystem, particularly for mini-applications. By enabling integration with an innovative advertising platform, Adsgram allows developers to earn Toncoin (TON) through ad displays. This initiative not only addresses the existing challenges in ad monetization for Telegram Mini Apps but also supports various ad formats and payment models, including cost per thousand impressions (CPM). With its recent launch and promising initial metrics, Adsgram stands poised to reshape advertising dynamics within the TON ecosystem, fostering growth and engagement across global audiences.

FAQ

What is Adsgram and how does it work?

Adsgram is a new advertising platform on Telegram designed for developers of mini-applications to earn Toncoin (TON) by displaying ads. It allows the integration of mini-apps with an ad mechanism to generate revenue through ad placements within their interfaces.

What ad formats does Adsgram support?

Adsgram supports various ad formats including 15-second video ads, static banners, and upcoming features like channel subscriptions. These formats cater to different advertiser needs and aim to enhance user engagement within Telegram Mini Apps.

How can developers join Adsgram and start monetizing their apps?

Developers interested in Adsgram can join by integrating their mini-applications with the platform’s advertising system. This process enables them to earn Toncoin (TON) based on ad impressions and user interactions.