MAGIC Price Analysis: Can It Go Up More Than 10x After the Treasure Rebrand?

The MAGIC token has staged a sharp rally over the last few days, driven by a major strategic rebrand by the Treasure ecosystem. On the surface, this looks like another strong weekly pump in the altcoin market, but the fundamentals behind the move suggest a long-term shift. 

Treasure is no longer just a gaming platform, it’s positioning itself as an AI-native protocol for digital identity, gaming, and NFTs. This pivot appears to be gaining traction fast, as shown by the token’s explosive 155% gain in 7 days.

A New Identity: Treasure's Expansion Beyond Gaming

Treasure’s original identity was that of a decentralised game console, home to on-chain games like Smolverse and a broader gaming ecosystem driven by the MAGIC token. But in 2024, the protocol’s vision took a sharp turn. 

The new rebrand introduced three major AI-focused products that blur the line between gaming, automation, and digital companions.

The first of these is Virtual Companions, AI agents that interact autonomously across Web3. These companions aren’t limited to a single application; they’re designed to live and operate across games, social media platforms, and even decentralised exchanges. 

Crucially, their actions are powered by $MAGIC, which is needed to keep the agents running. This creates a constant demand loop for the token itself.

The second product, Neurochimp, is the infrastructure behind these AI agents. It enables users to create and train custom AI personalities that persist across applications, from Discord servers to DeFi platforms. 

These agents grow and evolve, and they can even be traded or customised. Neurochimp positions Treasure as an early entrant in the race for Web3-native AI identity infrastructure.

Then comes Smolworld, a simulation game where AI-controlled Smols act as autonomous beings. 

These AI characters build, trade, and explore on their own, and each comes with a persistent wallet and memory. In this world, players interact with AI agents as if they were real NPCs, blending AI with gameplay in a Tamagotchi-meets-DeFi format.

These AI-native innovations have drastically broadened Treasure’s appeal. It’s no longer just a niche gaming DAO, it’s now an infrastructure project for building AI agents, digital identities, and autonomous economies.

Read more: Treasure NFT vs. Treasure Chain

The Impact on MAGIC: Strong Price Recovery with Volume to Match

The market has responded decisively. Over the last 7 days, MAGIC surged from $0.074 to a high of $0.208, marking a 155.6% gain according to Coingecko data. 

On the daily chart, the breakout began around April 19, when the price moved above $0.10. From there, volume spiked, and a steep rally took the token above $0.20.

At the time of writing, MAGIC is trading at $0.1907 with a 24-hour gain of 35.8%. The token's 24-hour trading volume now stands at over $556 million, reflecting strong momentum and renewed market interest. This is especially notable given that just two days ago, daily volume was a fraction of that figure.

The circulating supply sits at 305 million out of a total of 347 million, indicating most tokens are already in the market. The fully diluted valuation is now hovering around $65.8 million, while the current market cap has reached $57.8 million.

From a technical point of view, MAGIC’s price has now entered a new range between $0.13 and $0.21. 

The parabolic move suggests strong speculative interest, but what sets this move apart is the clear catalyst from the protocol side: a rebrand backed by new, AI-powered product launches.

Read more: Treasure NFT vs. Treasure Chain

Ecosystem Growth and Future Catalysts

Treasure’s roadmap also hints that this is just the beginning. Several upcoming features are expected to deepen user engagement and drive even more $MAGIC utility.

For one, TreasureTags v2 will reintroduce a decentralised identity layer for users. These tags could tie into AI agents, giving each agent a verified, persistent on-chain presence. 

MAGIC staking through EigenDA integration is also coming, which will allow users to lock MAGIC in exchange for passive yield and data availability support, further reducing supply and incentivising long-term holding.

The protocol is also working on DAO Governance v2 and Guilds, which will improve coordination across the community. 

Governance remains a core feature of Treasure, where staked MAGIC is used to vote on proposals through the DAO. With a refreshed vision and new products that tie directly to token usage, governance may now take on a larger role.

With these upgrades in place, MAGIC has transitioned from a game-only currency to a foundational asset in a broader AI x NFT x gaming ecosystem. 

It’s no longer just about speculative gaming, it’s now a platform for programmable agents, digital companions, and on-chain identity.

Read more: Treasure NFT (TNFT) is a Scam? Notes for Caution

Trade MAGIC and Other AI Tokens Easily with Bitrue

For traders and investors interested in taking part in the growing AI + NFT movement, platforms like Bitrue offer a user-friendly and secure way to get started. 

MAGIC is available on Bitrue, along with a wide range of other AI and gaming tokens. Whether you're trading short-term moves or looking to hold as the Treasure ecosystem matures, Bitrue provides fast execution, reliable support, and helpful features like futures and staking.

If you’re new to decentralised infrastructure or just want a more accessible way to trade, Bitrue is a great entry point.

Conclusion

The recent surge in MAGIC isn’t just hype, it’s narrative backed by infrastructure. Treasure has positioned itself at the intersection of AI, gaming, and NFTs, and its new offerings reflect that pivot. 

Virtual Companions, Neurochimp, and Smolworld are all systems that can drive real user activity, and importantly, they all require $MAGIC to function.

This demand flywheel, combined with smart tokenomics and an active governance process, has turned Treasure into a project with renewed relevance in 2025. 

With MAGIC gaining over 150% in a week and daily volume exploding, the market is taking notice. The key question now is whether this momentum will translate into lasting growth as these products roll out.

Frequently Asked Questions

1. What caused MAGIC’s price to rise this week?
The main catalyst was Treasure’s rebrand, which introduced AI-powered products like Virtual Companions and Smolworld. These features created renewed interest and increased demand for MAGIC.

2. Is MAGIC only used for games?
Not anymore. MAGIC now powers AI agents, digital identity systems, and staking features across Treasure’s expanded ecosystem, making it a more versatile token.

3. Where can I trade MAGIC?
MAGIC is available on major exchanges, but for users new to decentralised platforms, we recommend using Bitrue for its intuitive interface and secure trading options.

Investor Caution 

While the crypto hype has been exciting, remember that the crypto space can be volatile. Always conduct your research, assess your risk tolerance, and consider the long-term potential of any investment.

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