More Institutions Are Buying Bitcoin! How Most Are Copying Michael Saylor's Strategy

Bitcoin is no longer seen as just a speculative asset; it's becoming a key part of corporate treasury strategies across the globe. One of the latest to jump on this growing trend is Japanese tech firm Value Creation, which recently announced its plans to purchase an additional ¥100 million (approximately $700,000) worth of Bitcoin between April and August 2025. 

This move signals a broader shift, as more institutions start to mirror Michael Saylor’s aggressive Bitcoin buying strategy.

Michael Saylor Set the Standard for Institutional Bitcoin Buying

Michael Saylor, the executive chairman and co-founder of MicroStrategy, made headlines in 2020 when his firm began converting large amounts of its cash reserves into Bitcoin. His rationale was clear: Bitcoin, as a deflationary digital asset, offered better long-term value preservation than fiat currencies, especially in an era of rampant monetary inflation.

Since then, Saylor has become synonymous with institutional Bitcoin investing. His strategy focuses on acquiring and holding large quantities of BTC, viewing it as a superior store of value. This approach has not only boosted MicroStrategy’s balance sheet but also inspired a wave of companies to follow suit.

Read also : Is the US Government Secretly Buying Bitcoin?

Value Creation is Embracing Bitcoin’s Growing Role

Value Creation, a publicly listed Japanese company specializing in marketing and digital transformation, is the latest example. The firm has already invested about ¥200 million (~$1.4 million) in Bitcoin and now plans to buy more. 

In a filing with Japan’s Financial Accounting Standards Foundation (FASF), the company stated that it intends to use surplus funds to make the additional purchases. The funds may later be converted back to cash if necessary, making this a flexible yet strategic move.

In the filing, Value Creation noted that Bitcoin has evolved from a speculative instrument to an established digital currency with increasing global acceptance. The company cited major players like BlackRock showing interest in Bitcoin as proof of its legitimacy. According to Value Creation, BTC is “constantly growing” despite short-term market fluctuations.

Bitcoin Is Gaining Institutional Legitimacy

One of the most telling signs of Bitcoin’s transition into the mainstream is the shift in how companies talk about it. Value Creation’s use of terms like “value establishment” reflects a broader narrative change. 

No longer is Bitcoin viewed only through the lens of high-risk speculation; it’s being seen as a viable asset for value creation, financial resilience, and even long-term business strategy.

This echoes the Michael Saylor playbook: use Bitcoin not for quick gains, but as a durable, appreciating asset that can enhance a company’s financial position over time.

Global Trend of Corporate Bitcoin Adoption

While Value Creation’s investment may seem modest next to MicroStrategy’s multi-billion dollar BTC holdings, it underscores a key trend: Bitcoin is gaining traction in boardrooms around the world. 

Japan, a major economy with one of the most progressive crypto regulations, is leading the charge in Asia. Value Creation is joined by Metaplanet, currently Japan’s largest publicly listed Bitcoin holder, in this movement.

As companies continue to allocate portions of their treasuries to BTC, the network effect grows, reinforcing Bitcoin’s position as a long-term store of value.

Read also : Be Careful of False Hopes! Analyst Says Bitcoin Whales Are Selling

A Strategic Hedge or a Philosophical Shift?

Not everyone is thrilled about institutional adoption. Some early Bitcoin adopters and cypherpunk purists argue that corporate involvement dilutes the original purpose of Bitcoin as decentralized, peer-to-peer money. Nevertheless, from a practical standpoint, institutional adoption drives awareness, stability, and broader use cases for the asset.

Whether seen as a strategic hedge against inflation or a deeper embrace of decentralization, one thing is clear: Bitcoin is here to stay, and value creation both literal and figurative—is increasingly tied to it.

FAQ

Why are more institutions buying Bitcoin now?

Institutions are increasingly buying Bitcoin as a hedge against inflation and to diversify their investment portfolios. With growing acceptance from major players like BlackRock and MicroStrategy, companies view Bitcoin as a long-term store of value rather than a speculative asset.

What is Michael Saylor’s Bitcoin strategy?

Michael Saylor’s strategy involves converting a significant portion of MicroStrategy’s treasury into Bitcoin. He believes BTC is a superior asset to fiat currencies due to its deflationary nature, and he advocates holding it long-term as a way to preserve corporate wealth.

Is Bitcoin a good investment for companies like Value Creation?

For companies like Value Creation, Bitcoin offers potential as a strategic asset. While it carries market volatility, its increasing adoption, institutional support, and long-term value proposition make it an appealing choice for financial growth and asset diversification.