Behind the Crowd Trend Hundreds of Companies Plan to Buy BTC in 2025

Bitcoin’s adoption as a treasury asset is accelerating, with industry experts forecasting a seismic shift in corporate financial strategies. 

According to Matt Hougan, CIO at Bitwise, hundreds of companies are poised to integrate Bitcoin into their balance sheets over the next 12 to 18 months, signaling an “overlooked megatrend” that could redefine the digital asset’s role in global markets.

MicroStrategy’s Influence: Setting the Benchmark for Corporate Bitcoin Adoption

MicroStrategy, under the stewardship of Michael Saylor, has become the emblem of corporate Bitcoin adoption. 

Despite its modest ranking as the 220th largest company globally by market capitalization, its Bitcoin acquisitions in 2024—totaling 257,000 BTC—surpassed the entire year’s mined supply of 218,829 BTC.

Microstrategy stock performance 2024 / Sources: barchart

In a bold move, MicroStrategy recently announced plans to raise $42 billion to acquire additional Bitcoin. 

This sum represents the equivalent of over two years of Bitcoin’s annual production, showcasing the company’s unwavering commitment to the cryptocurrency.

Also read: Bitcoin Surges Past $100,000 Amid Renewed Risk-On Sentiment

Beyond MicroStrategy: A Growing Corporate Movement

MicroStrategy is not alone. As of 2025, 70 publicly traded companies hold Bitcoin, including notable players such as Tesla, Block, and Mercado Libre. These firms, excluding MicroStrategy, collectively own 141,302 BTC.

Private companies are also making their presence felt. SpaceX and Block.one, among others, hold an estimated 368,043 BTC. The growing diversity of corporate Bitcoin holders underscores the broadening appeal of the asset across industries.

Barriers to Adoption Are Crumbling

Two primary challenges—reputational risks and unfavorable accounting standards—have historically deterred companies from adopting Bitcoin. Recent developments, however, have drastically altered the landscape:

Reduced Reputational Risk

Bitcoin’s growing acceptance among institutional investors and governments has eased concerns over shareholder backlash and regulatory scrutiny. With bipartisan support for Bitcoin gaining momentum in Washington, corporate treasurers and CEOs are increasingly viewing the asset as a legitimate addition to their portfolios.

Favorable Accounting Rules

The Financial Accounting Standards Board (FASB) has introduced a game-changing guideline, ASU 2023-08, allowing companies to mark Bitcoin holdings to market. This replaces the previous system, which required Bitcoin to be classified as an intangible asset, limiting the recognition of upward price movements while mandating write-downs during declines.

Also read: Bitcoin Surges to $100,000 Amid Political Optimism and Favorable Inflation Data

The new standard incentivizes companies to hold Bitcoin, as it permits the recognition of market-driven profits, aligning Bitcoin’s accounting treatment with traditional financial assets.

Why Corporations Are Embracing Bitcoin

Corporate motivations for adopting Bitcoin align closely with those of individual investors. These include:

Inflation Hedging: Bitcoin serves as a safeguard against currency debasement and the erosion of purchasing power.

Speculative Growth: Companies are leveraging Bitcoin to enhance their stock performance by aligning with cutting-edge financial innovation.

Cultural Branding: Bitcoin signals a company’s alignment with technological progress, appealing to younger, tech-savvy demographics.

Strategic Positioning: For some firms, Bitcoin represents a calculated bet on the future of money.

The Implications of Widespread Corporate Adoption

Hougan’s analysis highlights the transformative potential of corporate Bitcoin adoption. If hundreds of companies follow MicroStrategy’s lead, the cumulative demand for Bitcoin could push its price to unprecedented levels. 

This trend underscores Bitcoin’s transition from a speculative asset to a cornerstone of institutional finance.

A Call to Action for Investors

For investors, the implications of this megatrend are clear: the next 18 months could mark a critical period in Bitcoin’s evolution. As reputational risks diminish, regulatory landscapes stabilize, and demand surges, Bitcoin is increasingly poised to become a mainstay in corporate treasuries.

The time to act is now. For those who recognize the long-term potential of this movement, early positioning could yield significant rewards as Bitcoin solidifies its role in the financial ecosystem.

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FAQs

Why are more companies adopting Bitcoin as part of their treasury strategy?

Companies are increasingly adopting Bitcoin due to its potential as a hedge against inflation, its speculative growth opportunities, and its alignment with technological innovation. As Bitcoin's reputation stabilizes and regulatory frameworks improve, companies see it as a legitimate asset for safeguarding purchasing power and enhancing their market positioning.

What role does MicroStrategy play in the corporate Bitcoin movement?

MicroStrategy has set the benchmark for corporate Bitcoin adoption, holding over 257,000 BTC in 2024 alone. Under the leadership of Michael Saylor, the company’s aggressive Bitcoin acquisition strategy has inspired hundreds of other companies to follow suit, signaling a broader trend of institutional adoption.

What are the challenges companies faced in adopting Bitcoin, and how have they been addressed?

Companies previously hesitated due to reputational risks and unfavorable accounting standards. However, recent changes, such as bipartisan support for Bitcoin and new accounting guidelines from the FASB allowing companies to mark Bitcoin to market, have reduced these barriers, making Bitcoin a more attractive asset for corporate treasuries.

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